actually it was the malloy brothers.... they jumped off of hurley once it was bought out by nike....
as to yvon chouinard...the man is a legend not just for starting patagonia but also for being one of the orignal yosemite valley big wall climbers... also read a story about him taking mctavish up a wall, which scared the shite out of bob....so when yvon came to oz, mctavish took him out on a 12ft day to some bombie..... I say read his book 'let my people go surfing'... great insight into how to run a company by putting people and the enviroment first.
anyway, as to the more sustainable boards the label is called
pointblanks which are a handmade epoxy board. it is run by his son fletcher. very nice boards and the idea is that by being epoxy they will break less/ last longer, so you do not end up owning as many boards in the long run. have heard that lopez is now working as advisor to fletcher so that the shapes should be improved in the long run.
anyway, here is the
patagonia press release about the wersuit.
and as to the itch factor you have not worn a mereno wool jumper then have you?

ok showing my yuppie side again....